Domestic travel is key to getting your business mojo back
- June 2, 2020
- Food News
Whilst international travel is unlikely to happen anytime soon, the good news is that domestic travel looks set to be back on the table, real soon. And in a big way!
Making the most of domestic travellers to your local area is a sure-fire way to boost foot traffic into your establishment — and boost your revenue. This is what hospo has been waiting for! Here’s what you need to do to make the most of the domestic travel opportunities on the horizon.
WHERE CAN AUSSIES TRAVEL TO RIGHT NOW?
NSW Premier Gladys Berejiklian has today confirmed that NSW residents will be allowed to travel regionally, including for holidays, from June 1st; with pubs, restaurants and cafes being able to increase their number of patrons to 50 people too.
With NSW paving the way forward, it’s only a matter of time for the other states to follow. Here’s what we know right now for each state…
- Regional holidays to resume from 1 June, which coincides with;
- Increased seated capacity to up to 50 patrons for pubs, restaurants and cafes with social distancing rules still in force. Max booking for 10 people.
- Travel to Victoria and the ACT is fine.
- No travelling to Queensland or South Australia permitted, unless you have a good reason, as border restrictions are still in place.
- Victoria has relaxed border restrictions with NSW and the ACT.
- However, travel to Tasmania, South Australia, Queensland, Western Australia and Northern Territory is only allowed with a good reason.
- From a dining perspective, it’s anticipated that from 1 June 2020 you’ll be allowed up to 20 patrons per enclosed space.
- From 22 June 2020 with up to 50 patrons per enclosed space.
- With up to 100 patrons per enclosed space during the second half of July.
- No border restrictions here and residents can flit between their state and NSW and Victoria.
- BUT – Canberrans are so far only encouraged to travel outside of the Canberra region to visit family and friends for the purpose of providing care and support.
- With NSW easing holiday travel it’s only a matter of time that the ACT follows suit.
- Currently still at up to 10 patrons for dine-in seated service.
- Travel from Tasmania to Victoria and NSW is ok.
- But the other way around, not so. The 14-day quarantine rule is still applies to all travellers arriving in Tasmania.
- Still in stage one of the lockdown easing plan, with only 10 diners allowed per dining area. Maximum of two dining areas per establishment can be operating.
- Premier Annastacia Palaszczuk has said she won’t be considering opening up the state’s borders until at least September.
- Queenslanders can travel freely to NSW, Victoria, the Northern Territory and South Australia, but only for essential travel.
- Regional holidays and 20 people dining by the 12 June 2020.
- Regional travel within the state is now encouraged as a great way to support communities and the economy.
- The 14-day quarantine rule is still applies to all travellers arriving in South Australia.
- From Friday 22 May, indoor and outdoor dining for restaurants and cafes (10 indoor / 10 outdoor) are permitted. This is set to bump up to 20 patrons from 5 June.
MORE GOOD TRAVEL NEWS ON THE HORIZON
Besides the possibility of regional holidays (just in time for the next school holidays) it looks like travel will be affordable too, with Qantas CEO, Alan Joyce, signalling cheap domestic travel, with very reasonable Jetstar fares on the cards to stimulate demand with airline travel again.
We also know that Australian’s:
- Love to travel – a recent survey of Qantas Frequent Flyers showed around 85% are keen to travel again once they’re able
- Want to do their bit to help small businesses impacted by COVID-19 shutdowns and also the bushfires earlier this year
- Enjoy eating out and sampling local cuisine
This means it’s time to get your hospo business ready for the influx of domestic travellers and to use this opportunity to drive new business through your doors.
HOW TO MAKE THE MOST OF THIS OPPORTUNITY
You want to be ready, not just to serve patrons in a COVID-19 safe way, but prepared to reach new potential customers who are visiting your local area. You want them to know who you are, where you are and that they’re welcome.
Here’s some of our top tips for creating opportunities in anticipation for the lifting of regional holiday restrictions:
Partnerships: Look for partnerships in your local community. Can you partner with local hotels for example, to offer special deals or promotions to their customers new in town?
Boost awareness: How can you create awareness of your establishment to travellers? Look for travel-related trade publications, online directories and online review sites that travellers are likely to view before they make their travel plans. They’ll be researching and booking ahead.
Online advertising: What can you do to amplify your online advertising? How can you use your social media to entice travellers? Show how great your food is and advertise your dine-in menus and any special deals on offer.
Local fare: Travellers are craving new experiences, including the dishes they sample. Make sure your menu offers local specialties they can’t get at home.
Events: Weddings and parties will soon be back on the agenda too, so make sure you target this market looking to rebook their big event.
Experiences: Now is not the time to stop being creative with what you’re offering. Entice patrons with (socially distanced) experiences, like live cooking or cocktail demos. Travellers are looking for great food and great entertainment too.
WE’RE HERE TO HELP
Our Foodie team are here to serve. Whether that’s sourcing new products, helping to re-cost your recipes to reduce your COGs or planning a whole, profitable condensed menu to reduce food wastage and boost your bottom line. Get in touch to see how we can help.